St. Louis, Missouri


InfoAg 2017 Presentation
Opening Plenary Session sponsored by IPNI

Grand DEF
Tue, Jul 25, 2017
9:30am to 10:30am


Since World War II society, business and agriculture have experienced, enjoyed, and been challenged with change driven by information technology. The list of next BIG THINGS extends thru mainframe computers, PCs, the Internet, precision agriculture and Big Data. While the promise of Big Data in agriculture has received attention and publicity lately, the underlying change factor for agriculture is embedded in the term, Data, not the term, Big. The exciting driver of change is the application of digital technologies to agricultural production, distribution and marketing.  This discussion will focus on the impacts and opportunities of these applications. Drawing on lessons from the non-ag economy as well as from agriculture, the conversation will speculate as to future dynamics associated with digital technology application to agriculture. As we strive to use data and analytics to resolve our known unknowns, where will we find unknown unknowns? 


Steve Sonka

Emeritus Chaired Professor of Agricultural Strategy
University of Illinois