InfoAg 2017 Presentation
The Business of Precision

Grand D
Tue, Jul 25, 2017
1:00 PM to 3:00 PM


Building a program focused on the vast technological offerings available in the agriculture sector is no easy task.  Determining the local state of the industry in order to understand your customer’s needs and wants while justifying the return on investment to the company can be challenging.  We will explore the thought process of how, when, and where to building a program focused on agriculture technology but fluid enough to adapt to other market needs in the future.  We will then dive into a few of the fundamental business components discussing partnerships, software, employees, and branding/marketing.  All are important to consider when encountering an ever-changing customer sector and work place environment.  

Ben Carlisle
Ag Technology Manager
GreenPoint Ag
Memphis, TN 38125
Ben is currently the Ag Technology Manager at GreenPoint AG, LLC in Memphis, TN. He is working on an all-inclusive program, branded “Incompass”, focused on bringing together multiple farm data collection and analysis tools to help farmers utilize crop inputs more efficiently and realize maximum economic yields. He has worked for Winfield United as an Ag Technology Specialist, and with John Deere dealers as an Integrated Solutions Manager.