InfoAg 2017 Presentation
The Business of Precision

Grand D
Tue, Jul 25, 2017
1:00 PM to 3:00 PM


In the age of “freemium services” or in some cases simply “giving away the farm” when it comes to precision services - how does one make money? Ironically, the sure money may not always come from the next big thing like Big Data Analytics or the Nitrogen “model of the day”. Instead, growers and service providers can reap benefits by just doing the basics - and doing the basics right. In some cases some companies are now even paying producers - and in turn precision providers - to collect even the most basic field data. Discover how this new market for “old” data is evolving and what’s ahead and the technology that’s finally making it practical. 

Steve Cubbage
Owner and President
Record Harvest
Nevada, MO 64772
Steve Cubbage founded Record Harvest in 1999 as an extension of the progressive practices he had learned on his family farm near Nevada, MO. He is a fourth generation farmer and is a graduate of the University of Missouri-Columbia with B.S. degrees in agricultural economics and agricultural journalism. How an Ag journalist ended up in precision agriculture is still a bit of a mystery! In his words "it's been an interesting journey" and "it's never boring because in the world of precision every day is a new day."