InfoAg 2018 Presentation
PA Survey Results

Grand E
Thu, Jul 19, 2018
9:40am to 10:20am


Green revolutions are the result of scientific breakthroughs and development activities in the agriculture industry which successfully help in increasing food production. Precision agriculture is a key technology platform for the “third green revolution” –  companies are investing in innovative new start-ups and partnering with numerous universities and research institutes to accelerate innovation.  And, new business models are appearing as companies try to identify the models that will work best for themselves and their customers. This session will help you:

  • Understand the importance of precision agriculture, the business models being used, and the different use cases
  • Gain insight into precision agriculture market dynamics including market size and recent developments
  • Learn about the latest trends and investments being made within the agriculture ecosystem


Will Polese

Director, Ag/Food/Beverage

Will Polese is the Client Director for MarketsandMarkets. Will recently joined MarketsandMarkets, and is responsible for client development and support in this vertical globally. He joined MarketsandMarkets from Lux Research, where over an eight year period his roles spanned Managing Director of Asia-Pacific, Americas, and Analytics & Partnerships. He joined Lux Research from Xelocity, Inc., a boutique consultancy firm, where he was the President of the North American business overseeing all aspects of the company. Earlier in his career, Will spent several years running the sales team for a commercial printer, leading the Japan sales team at Forrester Research, as well as spending eight years with Mitsui & Co. (U.S.A.), Inc. Will has spent more than 20 years working in the market research and advisory services industry, supporting clients globally across a broad range of industries.

Will has a Bachelor of Arts in Political Studies and Economics from Pitzer College. Additionally, he studied abroad at the University of St. Andrews in Scotland, as well as in Japan at Obirin University in Tokyo and Hakodate University in Hakodate.

Will is a regular speaker at various events throughout the globe.