Wed, Jul 18, 2018
4:40pm to 5:20pm
In this program Joan Archer, General Counsel, will guide a discussion with Jason Tatge, CEO, Farmobile and Steve Cubbage, President, Record Harvest about new products in the works at Farmobile that are designed to help farmers and retailers do their work in a data driven ag tech world, including an introduction of Farmobile’s DataEngine technology platform, the Farmobile DataStore, and its innovative incorporation of Blockchain into Farmobile’s technologies. The speakers also will provide an update concerning Farmobile’s PUC 4 product.
Jason Tatge is co-founder and CEO of Farmobile. For more than 16 years, he has been a driving entrepreneurial force behind leading internet and Ag-Tech companies. His previous company, Farms Technology, created an electronic marketplace to automate grain transaction and risk management processes, offering automated hedging algorithms accessible via smartphones and tablets. After its sale to DuPont/Pioneer, Jason became intensely interested in using IoT devices to passively collect data from farm equipment as farmers operate on their land. Half of U.S. farmers leave this valuable data locked in their machines. In 2013, Farmobile was created to provide farmers with real-time access to their data and a collect-share-sell digital strategy. Jason has a financial economics degree from Gustavus Adolphus College and a MBA from The Fogelmen School at The University of Memphis.
With more than a decade-and-a-half of hands-on experience in the precision farming business and a lifetime of experience as an agriculture producer, Steve Cubbage and Justin Ogle created Prime Meridian in 2007.
Cubbage grew up on a family farm in southwest Missouri. He attended the University of Missouri where he received Bachelor of Science degrees in Agriculture Economics and Agricultural Journalism.
In 1992 Steve returned to his families farm to partner with his father, Robert Cubbage. In 1995 they installed their first yield monitor on a John Deere 9500 combine, Terra fertilizer plant introduced GPS grid-soil sampling to area farmers and Steve realized that no one really knew what to do with all this data.
To help make sense of the data, Steve purchased precision agriculture software for his farming operation. He soon found himself answering questions from fellow farmers and working with their precision data.
Prime Meridian was formed from the recognition of the growing need for farmers and retailers to collaborate when it comes to precision agriculture data. Cubbage, his fellow employees and partners continue to build an independent, safe and secure home for precision agriculture data that serves growers and their local agronomic professionals.