InfoAg 2018 Presentation
Opening Plenary Session sponsored by IPNI

Grand DEF
Tue, Jul 17, 2018
9:30am to 10:20am


Global Navigation Satellite Systems (GNSS) guidance is being adopted rapidly by mechanized agriculture almost everywhere in the world. Sprayer boom control, planter row shutoffs and other technologies based on GNSS guidance are also being adopted quickly. GNSS guidance is easy to use and the cash costs are often paid by reduction in skip and overlap in agricultural input application. Variable rate technology (VRT) has become standard practice for some niche crops like sugar beets, but VRT adoption has lagged for bulk commodities like corn, soybeans and wheat, with adoption rarely rising over 20% of farmers or crop area. To achieve wider adoption VRT should move toward an embodied knowledge technology that is reliably profitable, easy to use and automated to minimize need for manual soil sampling and human intervention in creating recommendation maps.  


Jess Lowenberg-DeBoer

Elizabeth Creak Chair of Agri-Tech Applied Economics
Harper Adams University

Prof. Lowenberg-DeBoer is the Elizabeth Creak Chair in Agri-Tech Applied Economics at Harper Adams University, Newport, Shropshire, UK, and is co-editor of the journal Precision Agriculture. His research focuses on the economics of agricultural technology, especially precision agriculture and agricultural robotics. He has published 84 articles in refereed journals, two books and chapters in six other books. Lowenberg-DeBoer’s research and extension work is founded in hands-on experience in agriculture. He farmed in Iowa in the 1970s producing lamb, wool, alfalfa and other forages. Since 1993 he has owned and managed 200 hectares of Iowa corn and soybean land.