InfoAg 2018 Presentation
International Ag Tech

Regency C
Thu, Jul 19, 2018
9:40am to 10:20am


This presentation will describe the Brazilian precision ag sector: how it got started and where it is today. Delivered by a leader in Brazilian precision ag, Pedro's talk will cover how consultants are preparing themselves to offer services, how precision services are being used by farmers, and how the players are working together to build the industry. In addition he will look at how Digital Agriculture is influencing the market for service providers and how the various vendors are marketing their products and services in Brazil. He will wrap up with a look at the future of precision ag in Brazil and what factors will play a role in their development. 


Pedro Magalhaes


Pedro is an agronomist and farmer in ParanĂ¡, Brazil. He owns Agrotecnologia Products and Services, a company dedicated to delivering precision ag products and services to Brazilian farmers. As a consultant he provides soil sampling, scouting, fertilizer recommendations, and general crop consulting. As a farmer he grows soybean, corn, black bean, wheat and barley.

He is also the Founder and 2-time President of ABPSAP, the Association of Brazilian Precision Service Providers. He is also a board member of AsBraAP - the Brazilian Association of Precision Ag.

Pedro earned his degree from the University Federal of ParanĂ¡ in Curitiba. After graduation he has continuously worked with technology and software in the agriculture sector. He was a dealer for Farmworks and Precision Planting and now represents AgLeader Technology and Altek (from Germany).