InfoAg 2018 Presentation
PA Survey Results

Grand E
Thu, Jul 19, 2018
10:20am to 11:00am


The CropLife/Purdue University precision dealer survey is the longest-running continuous survey of precision farming adoption.  The 2017 survey is the 18th, conducted every year from 1997 to 2009, and then every other year following.  Major sections of the survey include precision technologies used by the retailers within their business/on their equipment, the adoption rates of precision products and services offered by retailers to customers, the dealer’s estimation of the acres in their area where farmers are using precision practices, and questions about profitability, technology investment, and constraints to adoption.

The 2017 survey shows substantial increases in the adoption of practices that provide data for understanding and managing inter- and intra-field variability.  Grid/zone soil sampling, which was being offered by 35 to 57% of dealers in a period stretching from 1999 to 2013, increased to 67% in 2015 and to 78% offering in 2017.  Soil EC mapping increased from 19% in 2015 to 31% in 2017, and dealers offering UAV services from 19% to 30%.  At the same time variable rate technology (VRT) seeding prescriptions, VRT lime application, and VRT fertilizer application services are up, yet VRT pesticide offerings are down.  Seventy eight percent of dealers are using autoguidance for their custom application and 73% are using sprayer section controllers.


Bruce Erickson

Agronomy Education Distance & Outreach Director
Purdue University

Bruce Erickson is the Agronomy Distance and Outreach Director at Purdue University. He developed the Agronomy e-Learning Academy, which has served more than 1,200 students from 22 countries and 39 states through its three courses: Agronomy Essentials, Precision Agriculture, and Nutrient Management. He works with the Wabash Heartland Innovation Network project, aiming to develop new applications and promote the adoption of digital agriculture and advanced manufacturing. Erickson’s research centers on precision farming economics and adoption, where he leads the CropLife/Purdue Precision Dealer Survey, the most complete and longest-running measure of precision agriculture technology adoption. He started his career as an agronomist with Pioneer Hi-Bred (now Corteva) in Iowa, served as Senior Technical Designer at Agri Business Group in Indianapolis, helped manage Purdue’s Site-Specific Management Center and Top Farmer Crop Workshop, then was the Agronomy Education Manager for the American Society of Agronomy (ASA). At ASA he taught several online courses, and was responsible for the International Certified Crop Adviser (CCA) Exam, the minimum qualifying exam for the 10,000+ member Certified Crop Adviser program. Erickson received the 2018 Educator/Researcher Award of Excellence from the PrecisionAg Institute.

Purdue University is Indiana’s land grant institution with research, teaching, and Extension at its core. Its engineering, aviation, and agricultural programs are highly ranked and recognized worldwide. The West Lafayette campus is home to about 30,000 undergraduate students, 10,000 graduate students, and 3,000 faculty and staff. The College of Agriculture has about 2800 undergraduate students in Agricultural and Biological Engineering, Agricultural Economics, Agronomy, Animal Sciences, Biochemistry, Botany & Plant Pathology, Entomology, Food Science, Forestry, and Horticulture & Landscape Architecture.