InfoAg 2021 Presentation
Matching Genetics to the Environment

Regency AB
Wed, Aug 4, 2021
2:20pm to 2:30pm

NK Cropwise Seed Selector

NK Cropwise Seed Selector is a set of tools Syngenta has to offer. The NK Sales Team and their Retail partners can gain access to hybrid and variety data through Product Analyzer and make product placement easy with the use of our Seed Selector.  The technology combines years of yield data collected from local trials, a wide range of growing conditions, and side by side comparisons with competitive hybrids and varieties. It is a tool set build with our Retail partners in mind to assist with building product confidence and delivering improved product placement.


Macy Heetland


I am Macy Heetland, the NK Digital Enablement Lead at Syngenta. I work with our field sales team to build awareness and adoption of our digital tools available to them and our retail partners through the NK Cropwise Seed Selector. I am grew up in norther Iowa on a small row cropping farm where I developed my passion for agriculture. I attended Iowa State University where I obtained my degree in Agronomy. Right out of school, I joined Syngenta and since have spent time in Northeast Montana/Northwest North Dakota, South Dakota, Kentucky, and now call Missouri home. My diverse background with sales, support, and digital all play a key role in the success I have had driving digital adoption with our NK sales team across the United States.