InfoAg 2021 Presentation
Sponsor Session 2- STARTING AT 2:10PM

Regency AB
Tue, Aug 3, 2021
2:00pm to 2:10pm

Integrate Farm Accounting, Operations and Agronomy for the Future

Traction is an independent technology provider that delivers Farm Business Management Solutions. The value lies within the integration of farm accounting, field operations, and agronomy records for delivering accurate field profit center analysis and revenue tracking. Farmers can collaborate with their accountants, agronomists or other trusted partners using one connected platform. We'll also review our new agronomy solutions and how all the functionality integrates together to drive efficiency and profitability.


Ian Harley

Traction CEO, Co-Founder
Traction Ag

Ian Harley received his degree in Ag Science, as well as an MBA from Edinburgh University. In 1996, his passion for ag technology got him involved with one of the first farm management desktop systems (Farm Works Software). After 10 years of selling and supporting Farm Works in over 25 countries, Ian was instrumental in growth and success which led to its acquisition. Other key experiences led to the startup of Traction in 2020, a cloud-based farm management solution for integrating accounting, field operations and agronomy information. Today Ian is CEO and Co-Founder of Traction based in Auburn, Indiana.

Aaron Hunt

Traction Chief Technology Officer
Traction Ag

Having graduated 20 years ago with a degree in Meteorology, Aaron Hunt was not expecting to devote a career in agricultural technology. While unexpected, he has enjoyed the experience of working in such an essential industry with great people. Aaron has been instrumental in strategy and product development with some of the most important ag technology platforms from past to present, such as AgJunction and Agrian. Today Aaron leads the technology strategy for Traction, focused on agronomy, operations and logistics for service providers and growers.