InfoAg 2016 Presentation
ICPA/InfoAg Joint Plenary Session

Grand DEF
Tue, Aug 2, 2016
10:00 AM to 11:40 AM


The agriculture sector requires increased productivity to feed increasing populations while reducing environmental impacts.  Academic and commercial Precision Ag programs have expertise, technologies, personnel and facilities to address important challenges in crop and livestock production.  Selected general concepts can be applied to both research and commercialization programs of new technologies to insure wise use of limited resources.  Fundamental over-arching concepts include value, productivity, collaboration and sustainability.  Value is created by addressing challenges to clients and customers.  Productivity increases result in less labor and/or inputs per unit of output.  Collaboration between academic and commercial sectors is required to optimize needed advancements.  Sustainability refers to “using a resource so that it is not used up or permanently damaged.”  In today’s society, sustainability has three pillars:  (1) economic; (2) environmental; and (3) social.  All agricultural technologies are, and will be subject to sustainability assessments.  The joint ICPA and InfoAg meetings offer amazing opportunities for the attendees (outstanding scientists, farmers, advisers, inventors, developers, engineers, data scientists, marketers and business people) to interact, learn, and continue to solve challenges facing the agricultural sector and society.     

Mark M. Alley
Independent Agronomy Consultant
Alley Agronomics
Blacksburg, VA 24060
Mark Alley is the W. G. Wysor Professor Emeritus at Virginia Tech, where he conducted research in fertilizer use efficiency and improved agronomic crop production techniques. Research included soil sampling strategies for variable rate lime and fertilizer applications as well as work with N fertilizer placement, timing, and formulations. He taught courses in soil fertility and fertilizers and soil plant relationships at the undergraduate and graduate levels, and conducted numerous seminars with growers and agribusiness personnel. Mark currently does consulting research and training in the areas of improved fertilizer technology and use, and increasing crop production efficiency. He has worked and lectured in North and South America, Europe, and Asia. Mark is a Fellow of the American Society of Agronomy, the Soil Science Society of America, the American Association for the Advancement of Science, and the Fluid Fertilizer Foundation. He served as president of the American Society of Agronomy in 2009.