ICPA/InfoAg Joint Plenary Session
Tue, Aug 2, 2016
10:00 AM to 11:40 AM
The agriculture sector requires increased productivity to feed increasing populations while reducing environmental impacts. Academic and commercial Precision Ag programs have expertise, technologies, personnel and facilities to address important challenges in crop and livestock production. Selected general concepts can be applied to both research and commercialization programs of new technologies to insure wise use of limited resources. Fundamental over-arching concepts include value, productivity, collaboration and sustainability. Value is created by addressing challenges to clients and customers. Productivity increases result in less labor and/or inputs per unit of output. Collaboration between academic and commercial sectors is required to optimize needed advancements. Sustainability refers to “using a resource so that it is not used up or permanently damaged.” In today’s society, sustainability has three pillars: (1) economic; (2) environmental; and (3) social. All agricultural technologies are, and will be subject to sustainability assessments. The joint ICPA and InfoAg meetings offer amazing opportunities for the attendees (outstanding scientists, farmers, advisers, inventors, developers, engineers, data scientists, marketers and business people) to interact, learn, and continue to solve challenges facing the agricultural sector and society.