InfoAg 2017 Presentation
Weather Data Roundtable

Grand BC
Thu, Jul 27, 2017
9:00 AM to 11:00 AM


The talk will focus on a better paradigm than using the same weather parameters we have traditionally been able to measure with weather stations, where the user is using mental “algorithms” to translate the weather info into decisions.  For example, using rainfall data in conjunction with potential evapotranspiration values (which in turn are often derived from simplistic assumptions that can now be explicitly modeled) as an indicator of water availability for the crop.  In this case, the  user is really needing to know whether there is enough moisture in the soil for the plants to access, and that can be explicitly modeled with more complicated physical equations, making the guidance more relevant and accurate.  Other examples will be provided (spraying, harvesting, etc.).

Brent Shaw
VP of Weather Content and Customer Success
Iteris ClearAg
4324 University Ave, Suite B
Grand Forks, ND 58203
Brent Shaw is a Certified Consulting Meteorologist and VP of Weather Content and Customer Success at Iteris. In this role, Brent oversees data acquisition, creation, and quality control in support of transportation weather and global precision agriculture software-based services. He has been involved in applied meteorological research and development for over 20 years, spanning military, civilian, and commercial sectors. A native of Kansas City, he is now based in Norman, Oklahoma.