InfoAg 2017 Presentation
Precision Services

Grand D
Wed, Jul 26, 2017
8:00 AM to 10:00 AM


The business of selling precision services --- and only services – to growers is becoming a reality.  One reason is that the complexity of technology and vast number of choices continue to increase.  These choices allow for agronomists and retailers to focus and specialize in an area such as soil fertility, remote sensing, or data analysis.  Come and listen to one agronomist share his experiences over the past three years on the journey from corporate agronomy into the role of an independent advisor selling only precision services to growers.

Matt Wiebers
Agronomy Consultant
Plymouth, MN
Matt Wiebers is an independent agronomy consultant and the owner of CropCentric based near Minneapolis, Minnesota. Matt has 20 years of agricultural experience working with growers and fertilizer retailers across the Midwestern US and Canada. He has worked for Cargill and Mosaic in several roles including as an agronomist focused on developing decision-support tools and leading on-farm trials related to nutrient use efficiency. Additionally, he has worked on sustainability initiatives with NGOs to provide farmers in developing regions of Africa and Central America with access to high quality fertilizers. Matt’s current business focuses on services including nitrogen management for corn using crop modeling, soil testing services, soil fertility management, irrigation scheduling and monitoring, on-farm research work funded through public grants, and GIS data analysis.