Matt Waits is CEO of the Americas for Proagrica – formerly known as SST Software. Since 1999, Matt has guided the development of enterprise level data management platforms that provide decision support tools to help farmers worldwide achieve long term sustainability. This platform is now the chosen infrastructure for data management and services for 130 million acres across the United States, Canada, Australia and South America. Proagrica’s ongoing mission is to integrate and revolutionize data capabilities across the agricultural supply chain to create future productivity gains. Matt has led the integration of the two businesses solutions that enhance the services provided to agronomists and growers. This integration has opened up exciting opportunities for the development of business intelligence and analytics tools which Matt is leading utilizing Proagrica’s agX platform, delivering a new generation of geospatial analytics. Currently working on cross-platform integration for Proagrica’s suite of data solutions through increased visibility and communication, Matt is determined to see his vision of profitable and cohesive data-driven agriculture become a reality.