David S. Bullock is a Professor in the Department of Agricultural and Consumer Economics at the University of Illinois at Urbana-Champaign. He received his Ph.D. from the Department of Economics at the University of Chicago in 1989. The major focus of his current research is on the economics agricultural technology and information. He is the Principal Investigator of the four-year USDA-sponsored “Data-Intensive Farm Management” project, which uses precision agriculture technology to conduct large-scale, on farm agronomic experiments, to generate data that improves farmers’ management of nitrogen fertilizer Bullock has published widely in prestigious economics, agricultural economics, and agronomy journals, including the Journal of Political Economy, the American Journal of Agricultural Economics, and Agronomy Journal. He has been cited numerous times for outstanding teaching of graduate courses. He teaches PhD courses in microeconomic theory. He has been publishing research on the economics of precision agriculture technology since 1998.