Brady is leading the charge in cutting edge precision agriculture product development by using his Minnesota farmer intuition, global product experience and desire to improve producer profitability. As Senior Product Manager for Topcon Agriculture, Brady works on creating sensors, scales and sprayer technology solutions that have an immediate impact on a farm’s return on investment. He manages the relationship between OEM’s and growers to work with engineering and marketing within Topcon Agriculture to provide equitable solutions which have real impact on the grower’s bottom line. By driving improvements in section control, VRC, auto-guidance, scales, and telemetry, growers can make every dollar count through cost savings as well as improved yield potential. Brady holds a B.S. Degree in Agricultural and Biosystems Engineering from South Dakota State University. He is a member of the Precision Agriculture Advisory Panel at South Dakota State University and is published in the Journal of Environmental Chemical Engineering. In addition to directing cross functional teams in building new product business cases as well as managing engineering specs and product schedules, Brady owns and manages a 1,500 head lamb feedlot and commercial hay operation in Southwest Minnesota as well as farms 250 acres of small grains and canola in the eastern Red River Valley where he grew up.