Noelani McGadden is a high-energy speaker with over 25 years experience that span wireless, mobile cable/broadband and startup industries. She has worked as a consultant with a host of channels including ATT, Charter, Verizon, KDDI, Samsung, Tmobile and Telia Mobitel to name a few. As a result of her experience in this market, Noelani has deep expertise in creating strategic go-to-market plans around value-added services and has helped telecom providers exploit new business models based on IoT specialized services. She understands the challenges around creating a framework in nascent markets and has prepared “connected-product” support strategies for IoT companies to accelerate adoption and drive long-term brand value. She has lived and worked in Japan, Israel, the Netherlands & Sweden and has spoken on IoT and design at Carnegie Mellon University. In her spare time, she watches her daughters in gymnastics/diving and her son in golf/hockey.