Date: Tue Jul 28, 2015
Time: 3:30 PM - 4:20 PM
Imagine a world without smartphones, without auto-guidance systems on tractors, without variable-rate controllers, without GPS, without the Internet, without ……. without many of the technology tools that we depend upon for agriculture in 2015. In 1995 some of these technologies existed, but they were just beginning to be used in agriculture. When we gathered for the first precision ag conference---which later became the InfoAg Conference series, we had predictions and dreams of how these tools would help make crop and soil management decisions, and how the information flow and communication provided by the Internet might fit into use on the farm. Twenty years later, most of those dreams are now reality, but we have gone so much further in development of precision farming tools, information services, and communications technologies. We now use, and are dependent upon, so many more tools that we couldn’t even imagine in 1995.
The September-October,1994 issue of the Harvard Business Review featured the article entitled, “The Coming of Knowledge-Based Business” by Stan Davis and Jim Botkin. You can download that article from this link: https://hbr.org/1994/09/the-coming-of-knowledge-based-business. This article discussed how Data would become Information and be turned into Knowledge and predicted farmers would be building their own knowledge-based businesses over the next two decades…and that is what has happened.
This presentation will highlight the journey of nine Midwest farms as their teams adopted precision ag technology. All of these farms are Innovators/venturesome techies and Early Adopters/visionaries who are community leaders, are willing to take risks that new technology may not work correctly at first, and who look forward and lean in to using new technology. These farms have been living the meaning of building their knowledge-based businesses.