It’s easy to be profitable when sales are good in a Precision Ag business but when sales start to back off in tough economic times the importance of service income is crucial to the sustainability of your business.  In Tim’s 23 years in Precision Ag, he has definitely learned what not to do and has worked on ways to overcome some of the obstacles that stand in the way of profitability in a service department. Learn how Ag Info Tech has diversified their business to include a wide array of services to their customers.

Tim Norris CEO of Ag info Tech, LLC shares the things that he feels makes for a strong and financially viable service department along with the things to avoid.

Precision Agriculture has now become a staple in the agriculture sector.  As dealers and service providers, we are constantly trying to determine what products are the best fits for our customers and how to best service them so that they receive the maximum ROI from the tools we sell them.  Too often nowadays well made plans are forgotten when the growing season gets busy.  I will share with you a few programs that we have created within our dealership that keeps our customers on track and generates additional revenue for our business.  

The business of selling precision services --- and only services – to growers is becoming a reality.  One reason is that the complexity of technology and vast number of choices continue to increase.  These choices allow for agronomists and retailers to focus and specialize in an area such as soil fertility, remote sensing, or data analysis.  Come and listen to one agronomist share his experiences over the past three years on the journey from corporate agronomy into the role of an independent advisor selling only precision services to growers.