Session
Title: Internet of Things Ecosystem
Date: Tue Jul 25, 2017
Time: 1:00 PM - 3:00 PM
Moderator: James Brehm
IoT in Agriculture: Fertile Ground with Opportunity Ripe for the Harvest

What is the IoT and how is it a part of agriculture? We’ve entered an era where any device that can benefit from being internet connected can and should be connected to the internet and other devices. Why? Data.

The two biggest buzz words in technology today are IoT and Big Data. IoT is the ecosystem of interconnectedness which enables the collection and transmission of data to be analyzed and used to reduce costs, maintain compliance, enable new business models, improve efficiencies and collaborate.

This session will explore the art of the possible when you add the IoT ecosystem to the agriculture ecosystem.

James Brehm (speaker)
Founder and Technology Evangelist
James Brehm & Associates LLC
San Antonio, TX 78205
US
An independent advisor and technology evangelist, James Brehm is one of the leading voices on the state of the IoT and M2M market. Leveraging experience gained in a decade long career as an industry analyst after holding multiple marketing and customer facing roles with leading technology companies, Brehm launched James Brehm & Associates in early 2014 to serve the very specific needs of his customers – pragmatic, actionable advice and metrics grounded in reality. Over the past decade, he has spoken to various groups on topics including wireless services, mobile marketing and advertising, mobile content, VoIP, activation and provisioning, service creation, mobile apps, premium messaging, wireless security, fixed-mobile convergence, mobile broadband (LTE and WiMAX), the telecom regulatory environment and vertical market deployment of web-enabled services. From 2011 to 2014, Brehm served as practice leader, strategist and senior consultant for Compass Intelligence. Prior to joining Compass Intelligence, Brehm spent nine years in multiple roles at Growth Consulting firm Frost & Sullivan. Prior to joining Frost & Sullivan, Brehm worked in marketing, sales management, and business development at Rackspace Managed Hosting and Interland (now Web.com), two of the largest pure play web hosting companies in the U.S. His responsibilities included researching the competitive landscape of the market, developing new product offerings, assessing emerging markets, improving the overall value chain for Global 1000 clients, due diligence, and acquisition analysis. Brehm will use his accumulation of unique knowledge and skills to predict and unlock the potential of the IoT and M2M spaces.
Length (approx): 20 min
 
Networks

Like many industries, precision agriculture is in the middle of a digital revolution.  Today’s large and local farms are adopting Internet of Things (IoT) solutions designed help farmers increase the quality, quantity, sustainability and cost effectiveness of agricultural production.  These solutions allow farmers to monitor sensors that can be used to detect soil moisture, crop growth and livestock feed levels, and remotely manage and control connected harvesters and irrigation equipment among other key functions.

In this presentation, Senet will discuss the types of networks available to support IoT applications, with a focus on various Low Power Wide Area technologies that are ideal for “smart agriculture”.  Low-power wide-area networks (LPWANs) are designed for sensors and applications that need to send small amounts of data over long distances a few times per hour from a variety of environments and run on battery power lasting years.  Having already gained traction in markets with similar challenges, LPWANs are now attracting interest across the agriculture industry.  

Paul Welbig (speaker)
Director of Business Development
Senet, Inc.
Portsmouth, NH, NA 03801
US
Paul has a strong agronomy and technology background that enjoys finding ways to utilize technology to help improve farming operations. For over 20 years, he's been heavily involved in the field of precision agriculture and currently lead Business Development for Agriculture at Senet, a wireless provider for IoT applications. He was previously with Raven Industries and has a Bachelor of Science degree in Agronomy from South Dakota State University.
Length (approx): 20 min
 
AgTech IOT - Deploying sensor networks using Low Power Wide Area Networking (LPWAN)

In this talk, Michael Finegan will focus on public and private network communication options for agricultural deployments. He will review cellular and long range RF solutions, including LoRaWAN, Sigfox, Ingenu, and NB IOT, and compare link budget, bandwidth, and power efficiency. In addition to the physical characteristics, he will discuss how various technologies are positioned in the marketplace and will talk about deployment types, utilizing aggregation methods that use gateways and concentrators, allowing companies to process data locally. Discover at what point the LPWA topology needs to transition from a campus area network to a macro network. Developers will learn about specific pre-certified system-on-modules and how to deploy them within a hybrid network. We will review the important role that microcontrollers play in developing sensor-based networks and how various controllers impact the overall power consumption. Understand how to use of scripts and applications to process data on the edge of the network, allowing devices to create actionable data, versus packet forwarding to the cloud.  Growers and AgTech enthusiast will learn some best practices about how to leverage crowdsourcing platforms to move from prototype to production quickly.

Michael Finegan (speaker)
Director of loT Business Development
MultiTech
Orinda, CA 94563
US
Michael Finegan is a leading technical design consultant and public speaker focused on engineering, design, and commercialization of embedded systems for the “Internet of Things”. His 19 years of experience in designing Enterprise Wide Area Networks and Cloud infrastructures has helped hundreds of customers and partners deploy thousands of devices. Michael is the IoT Business Development Director for MultiTech (a hardware platform provider for the IoT industry). Michael specializes in designing wireless and wire line WAN (wide area network) topologies and implementing machine-to-machine and IoT solutions. Michael graduated from Saint Mary’s College in California with a degree in Business Administration and Management.
Length (approx): 20 min
 
The Role of Application Software in Agriculture IoT Ecosystems

Internet of Things (IoT) application software provides a web visualization of IoT data.  Web applications give  IoT data its business context.  In this presentation, Kim Pearson will provide an overview of IoT web applications and current IoT software technology trends. IoT opportunities for growers, equipment OEMs, ag retailers and solution providers will be highlighted.

Kim Pearson (speaker)
Chief Executive Officer
New Boundary Technologies, Inc.
Minneapolis, MN 55413
US
Kim Pearson is founder and CEO of New Boundary Technologies, a pioneer of Machine-to-Machine (M2M) and Internet of Things (IoT) software services and IT management tools that are distributed worldwide. Established in 1985, the Minneapolis-based company is a 5-time Deloitte & Touche Fast-50 Award winner and earned a “People’s Choice, Internet of Things” Best Enterprise Implementation award. He earned a BS Environmental Engineering from Syracuse University and an MS Mechanical Engineering from the University of Wisconsin - Madison. He received the University of Wisconsin Distinguished Service Award for outstanding contribution to the field of engineering and was an Ernst & Young Entrepreneur of the Year Award finalist. Mr. Pearson holds 2 patents, volunteers in the University of Minnesota College of Science & Engineering Mentoring Program and serves on the advisory board of IoT Fuse.
Length (approx): 20 min
 
IoT Ecosystem Panel

Our expert panel discusses the components of an IoT ecosystem.

James Brehm (speaker)
Founder and Technology Evangelist
James Brehm & Associates LLC
San Antonio, TX 78205
US
An independent advisor and technology evangelist, James Brehm is one of the leading voices on the state of the IoT and M2M market. Leveraging experience gained in a decade long career as an industry analyst after holding multiple marketing and customer facing roles with leading technology companies, Brehm launched James Brehm & Associates in early 2014 to serve the very specific needs of his customers – pragmatic, actionable advice and metrics grounded in reality. Over the past decade, he has spoken to various groups on topics including wireless services, mobile marketing and advertising, mobile content, VoIP, activation and provisioning, service creation, mobile apps, premium messaging, wireless security, fixed-mobile convergence, mobile broadband (LTE and WiMAX), the telecom regulatory environment and vertical market deployment of web-enabled services. From 2011 to 2014, Brehm served as practice leader, strategist and senior consultant for Compass Intelligence. Prior to joining Compass Intelligence, Brehm spent nine years in multiple roles at Growth Consulting firm Frost & Sullivan. Prior to joining Frost & Sullivan, Brehm worked in marketing, sales management, and business development at Rackspace Managed Hosting and Interland (now Web.com), two of the largest pure play web hosting companies in the U.S. His responsibilities included researching the competitive landscape of the market, developing new product offerings, assessing emerging markets, improving the overall value chain for Global 1000 clients, due diligence, and acquisition analysis. Brehm will use his accumulation of unique knowledge and skills to predict and unlock the potential of the IoT and M2M spaces.
Paul Welbig (speaker)
Director of Business Development
Senet, Inc.
Portsmouth, NH, NA 03801
US
Paul has a strong agronomy and technology background that enjoys finding ways to utilize technology to help improve farming operations. For over 20 years, he's been heavily involved in the field of precision agriculture and currently lead Business Development for Agriculture at Senet, a wireless provider for IoT applications. He was previously with Raven Industries and has a Bachelor of Science degree in Agronomy from South Dakota State University.
Michael Finegan (speaker)
Director of loT Business Development
MultiTech
Orinda, CA 94563
US
Michael Finegan is a leading technical design consultant and public speaker focused on engineering, design, and commercialization of embedded systems for the “Internet of Things”. His 19 years of experience in designing Enterprise Wide Area Networks and Cloud infrastructures has helped hundreds of customers and partners deploy thousands of devices. Michael is the IoT Business Development Director for MultiTech (a hardware platform provider for the IoT industry). Michael specializes in designing wireless and wire line WAN (wide area network) topologies and implementing machine-to-machine and IoT solutions. Michael graduated from Saint Mary’s College in California with a degree in Business Administration and Management.
Kim Pearson (speaker)
Chief Executive Officer
New Boundary Technologies, Inc.
Minneapolis, MN 55413
US
Kim Pearson is founder and CEO of New Boundary Technologies, a pioneer of Machine-to-Machine (M2M) and Internet of Things (IoT) software services and IT management tools that are distributed worldwide. Established in 1985, the Minneapolis-based company is a 5-time Deloitte & Touche Fast-50 Award winner and earned a “People’s Choice, Internet of Things” Best Enterprise Implementation award. He earned a BS Environmental Engineering from Syracuse University and an MS Mechanical Engineering from the University of Wisconsin - Madison. He received the University of Wisconsin Distinguished Service Award for outstanding contribution to the field of engineering and was an Ernst & Young Entrepreneur of the Year Award finalist. Mr. Pearson holds 2 patents, volunteers in the University of Minnesota College of Science & Engineering Mentoring Program and serves on the advisory board of IoT Fuse.
Length (approx): 40 min