Matt Waits is CEO of the Americas for Proagrica – formerly known as SST Software. Since 1999, Matt has guided the development of enterprise level data management platforms that provide decision support tools to help farmers worldwide achieve long term sustainability. This platform is now the chosen infrastructure for data management and services for 130 million acres across the United States, Canada, Australia and South America. Proagrica’s ongoing mission is to integrate and revolutionize data capabilities across the agricultural supply chain to create future productivity gains. Matt has led the integration of the two businesses solutions that enhance the services provided to agronomists and growers. This integration has opened up exciting opportunities for the development of business intelligence and analytics tools which Matt is leading utilizing Proagrica’s agX platform, delivering a new generation of geospatial analytics. Currently working on cross-platform integration for Proagrica’s suite of data solutions through increased visibility and communication, Matt is determined to see his vision of profitable and cohesive data-driven agriculture become a reality.

Tim Heins is the Director of Product Management for the Applied Technology Division of Raven Industries. In his 9+ years at Raven he has overseen various product launches and now leads an amazing team of product professionals. He was fortunate enough to graduate from the University of Nebraska – Lincoln with a Bachelor’s degree in Electrical Engineering. His early work experience entailed designing circuits and building products for the health care and EMC test markets. Tim furthered his education at the University of Texas – Austin where a Master’s Degree in Engineering Management brought some much needed business perspective to the equation and led him to Raven as a Product Manager. While Tim did not grow up on a farm, his small-town Midwest roots and engineering background have created a passion for delivering great products to the Ag market.

Ernie Chappell is the founder and CEO of EFC Systems, Inc. Founded in 1988, EFC Systems, Inc. is focused on creating technology solutions for ag retailers, to make their team trusted advisors to growers by providing tools to enhance profitability and sustainability. Chappell has degrees in both science and business and combined his financial background and software development experience to create Merchant Ag, FieldAlytics and AgSolver, all a part of EFC Systems, Inc. Ernie lives in Brentwood, TN with his wife(Amanda) and their children(Evan, Elliott & Emerson).