Date: Tue Jul 25, 2017
Time: 1:00 PM - 3:00 PM
Moderator: Lisa Prassack
Building a program focused on the vast technological offerings available in the agriculture sector is no easy task. Determining the local state of the industry in order to understand your customer’s needs and wants while justifying the return on investment to the company can be challenging. We will explore the thought process of how, when, and where to building a program focused on agriculture technology but fluid enough to adapt to other market needs in the future. We will then dive into a few of the fundamental business components discussing partnerships, software, employees, and branding/marketing. All are important to consider when encountering an ever-changing customer sector and work place environment.
In the age of “freemium services” or in some cases simply “giving away the farm” when it comes to precision services - how does one make money? Ironically, the sure money may not always come from the next big thing like Big Data Analytics or the Nitrogen “model of the day”. Instead, growers and service providers can reap benefits by just doing the basics - and doing the basics right. In some cases some companies are now even paying producers - and in turn precision providers - to collect even the most basic field data. Discover how this new market for “old” data is evolving and what’s ahead and the technology that’s finally making it practical.
As a full service ag retail company, the relationship and trust our employees develop with a grower is most important. Changing the mold on how our crop salesmen interact with growers has not only helped to increase sales, but also to support their needs in the fast-moving agriculture realm. Whether it be seed, crop protection, plant food, or precision farming products, each needs time dedicated with a grower to do the product set justice. Instilling this new system has strengthened the relationships between our salesmen and the growers and improved our ability to respond to a service call in a more accurate and timely manner. I will share the successes and challenges of this strategy.