Date: Tue Jul 23, 2019
Time: 1:00 PM - 3:00 PM
Moderator: Brian Arnall
In 2018, Land O’Lakes SUSTAIN launched the Truterra Insights Engine, a first-of-its-kind conservation tool that allows farmers, ag retailers and food companies to create customized solutions and measure sustainability progress and trends on every acre. Today, the Land O’Lakes SUSTAIN and the Truterra Insights Engine is helping farmers and ag retailers around the country identify conservation opportunities, implement solutions and measure year-over-year improvement—all while balancing the envrionemtnal impact with the economics of running a farm and business. Join Jason Weller, Senior Director of Land O’Lakes SUSTAIN, former Chief of USDA’s Natural Resources Conservation Service, the nation’s largest working lands conservation organization and creator of the Truterra Insights Engine, for a live demonstration of the tool’s capabilities including farmer-facing profit insights, field by field conservation activity and aggregaed insights available to food company partners looking to track sustainability progress in their own supply chains.
Most farmers do not know how much soil and crop nutrients leave their fields each year; if they did they would likely make changes in their management systems to reduce these losses. Increasing demands society requires from agricultural systems include reducing the impact farmers have on the environment. Farmers depend on and trust their local ag retail agronomist for advice on how to improve their operation, yet few crop advisors engage in discussions with growers about conservation. The reasons crop advisors avoid this topic are complex, but one challenge that emerged is that the discussion may be sensitive and somewhat threatening to both parties. We have worked with the American Society of Agronomy and the Certified Crop Advisor organization to develop a workshop on how to have a better discussion with farmers about conservation topics. I will introduce the workshop and strategies for using this conservation conversation as an opportunity to better understand your customer’s long-term conservation and legacy goals. A shortened practice version of the workshop exercises will be offered on Wednesday morning July 24th.
Leveraging Sustainability Insights to Maximize Agronomic Advice: An Opportunity for Trusted Farmer Advisers & Preferred Technology Providers
Farmers have greater choice than ever when it comes to analyzing the performance of their management practices—and with customers increasingly asking questions about how their food is produced, it’s vital that farmers and their partners throughout the supply chain are able to incorporate sustainability insights into the data they are already collecting. Field to Market: The Alliance for Sustainable Agriculture brings together a diverse group of more than 140 members representing all facets of the U.S. agricultural value chain—grower organizations; agribusinesses; food, beverage, restaurant and retail companies; conservation groups; universities and public sector partners—to define, measure, and advance sustainability metrics of food, fiber and fuel production. Field to Market’s Fieldprint® Platform is a pioneering assessment framework that empowers brands, retailers, suppliers and farmers at every stage in their sustainability journey, to measure the environmental impacts of commodity crop production and identify opportunities for continuous improvement. Join us to learn how Trusted Farm Advisors and Preferred Technology Partners can use the Fieldprint Platform to leverage sustainability insights alongside agronomic analysis to help farmers unleash opportunities for sustainability improvements that deliver operational efficiencies, demonstrate continuous improvement to the supply chain, and build consumer trust in food and agriculture. This session will highlight Field to Market’s Qualified Data Management Partner program and how industry leading agribusiness are enhancing their agronomic offerings by using the Fieldprint® Application Programming Interface (API) to integrate Field to Market’s industry-accepted sustainability metrics within existing farm management systems and precision agriculture tools, giving farmers even greater choice when it comes to telling their sustainability story.
Learn how a small non-profit is helping retailers and coops leverage mapping technology with spray decisions. Field Watch's mission is to develop and provide easy-to-use, reliable, accurate and secure online mapping tools intended to enhance communications that promote awareness and stewardship activities between producers of specialty crops, beekeepers and pesticide applicators.
USA Rice and Ducks Unlimited formed the Rice Stewardship Partnership in 2013 to conserve three of our Nation’s critical natural resources; working ricelands, water, and wildlife habitat. A three-pronged strategic approach includes on-the-ground conservation, policy, and communications efforts. Regarding on-farm work, many precision agriculture tools and techniques are applied. From advanced irrigation and nutrient management, to radar satellite monitoring of winter waterfowl habitat, we will present scale, impact, and lessons learned with precision techniques in this landscape conservation work.