Session
Title: Data Interoperability
Date: Wed Jul 24, 2019
Time: 8:00 AM - 10:00 AM
Moderator: Michael Gomes
Get Your Data Together: The Value of Storing All Farm Data in a Neutral Repository and Sharing with Others

Many growers and service providers struggle with collecting and storing all the data needed to analyze and make informed decisions. Regardless of the data format issues commonly discussed in the industry, just the ability to get all the different information into one single storage location can be a real headache. The value of storing data in a neutral repository from the perspective of a farmer, a researcher, and an ag service provider is similar but nuanced. The potential benefits of being able to share all this data with multiple 3rd parties is something that cannot be overlooked. We will review some of the fundamentals that need to be address to ensure not only that the farmer is in control of the data generated on their operation, but also how current and new data analysis tools can have access to the data needed to be successful.

Ben Craker (speaker)
President, Ag Data Coalition
Sr. Product Manager Kuhn North America
Brodhead, WI, NA 53520
US
Ben started his career in ag equipment in 2004 after earning an Ag Business degree with an Engineering Technology emphasis from the University of Wisconsin-Platteville. He has held several marketing, field sales, and product management roles over the past 15 years. He is also active in several industry organizations including AgGateway North America, AgGateway Global Network, and the Ag Data Coalition. He currently works for Kuhn North America as a Senior Product Manager. Ben and his wife Jackie live near Oregon, Wisconsin with their two children and help out whenever possible on the Craker family farm near Reedsburg.
Length (approx): 20 min
 
Adapting to the Reality of Today’s Digital Agriculture

Data management on the farm is not an easy task. If it were, usage and adoption would be much more wide spread with little need to discuss its shortfalls.  While early adopters of digital agriculture showed focus and determination, their adoption required incredible patience and creativity. As we continue into the new frontier of big data and IoT in agriculture, we realize that being an early adopter comes with pains and challenges, with many issues either rising or declining in their importance and urgency. Developers with the ability to adopt and adapt to new frameworks and standards quickly will inevitably succeed.  The real winners are the end-users who are free to move about the new space of digital agriculture with all of their data and tools located in a single place, rather than being scattered among a number of quirky plug-ins and platforms.  We will discuss what today’s realities are that must be overcome, and how we as precision agriculturalists must adapt to realize our vision of data interoperability for the future.

Jacob Maurer (speaker)
Agronomist
RDO Equipment Co.
Moorhead, MN 56560
US
Jacob Maurer is an agronomist for RDO Equipment Co., focused on locations in Minnesota, North Dakota, and South Dakota. He educates growers on emerging technology and best practices for implementation, as well as helps them adapt to an ever-changing economic climate by making decisions using sound agronomic and economic theory. In 2018, Maurer had the unique opportunity to lead a collaborative team in charge of a 90-acre research farm in North Dakota’s southern Red River Valley. This agricultural land lab is a three-year project that allows Maurer and the team to experiment and collect data on every aspect of a full-season crop cycle, from tillage strategies to planter speed to non-traditional crop scouting using UAVs. Maurer is a Certified Crop Adviser and also a regular contributor to PrecisionAg.com. He holds bachelor’s and master’s degrees in Agribusiness from Kansas State University.
Length (approx): 20 min
 
Data Interoperability - Key to Industry Success

Data Interoperability is critical for the successful use of data to drive decision making at the grower level.  The industry has begun working to develop a toolset to solve many of the data interoperability issues within our industry, but it’s time to solve this problem completely. Everyone in our industry is impacted by the lack of data interoperability and our customers deserve better.  This presentation will explain the options before us and possible outcomes of each option to solve this data interoperability problem.  A grower recently told me “if my data doesn’t work in your system, your system is broken”.  How about we develop a plan to fix the problem!

Jeremy W. Wilson (speaker)
Senior Vice President Digital Agronomic Solutions
EFC Systems
Newton, IL, NA 62448
US

Jeremy was raised on a family farm near Olney, Illinois where he operates an 800 acre grain farm with family. He graduated from Wabash Valley Jr. College with an Associate of Applied Science degree in Agriculture Production and received his Bachelor of Science in Business Management from Eastern Illinois University in May of 1995. He started his working career with a Crop Insurance Company as a loss adjuster in 1995 then went to work for Wabash Valley Service Company as a crop specialist in 1999 and in July 2006 accepted the position as Technology Specialist for Crop IMS, an information management, scouting and technology company based in south central Illinois. In February of 2019 he was named Senior Vice President of Digital Agronomic Solutions for EFC Systems based in Brentwood Tennessee.  

Length (approx): 20 min
 
Data Interoperability Case Study: Mapping Cotton Fiber Quality

Cotton production systems have not received as much attention as other crops but have an interesting opportunity to spatially manage quality parameters - if we can collect, process, and analyze a diverse dataset. This presentation is a short walkthrough of the process to connect machine-generated data to processing data to create new insights into field management. 

Jason Ward (speaker)
Assistant Professor, Biological and Agricultural Engineering
NC State University
Raleigh, NC
US
Jason and the Advanced Ag Lab at NC State University conducts interdisciplinary research and extension programs focused on agricultural sensing technologies, digital farming methods, and data analytics. The goal is to leverage agricultural data sources, management, and analysis to drive real-world actionable insights across commodities and production systems. Jason has worked in precision ag for industry, government, and academia for over 10 years. Dr. Ward is an Assistant Professor in the Biological and Agricultural Engineering Department at NC State and is a licensed Professional Engineer.
Length (approx): 20 min
 
Panel Discussion - Data Interoperability
Ben Craker (speaker)
President, Ag Data Coalition
Sr. Product Manager Kuhn North America
Brodhead, WI, NA 53520
US
Ben started his career in ag equipment in 2004 after earning an Ag Business degree with an Engineering Technology emphasis from the University of Wisconsin-Platteville. He has held several marketing, field sales, and product management roles over the past 15 years. He is also active in several industry organizations including AgGateway North America, AgGateway Global Network, and the Ag Data Coalition. He currently works for Kuhn North America as a Senior Product Manager. Ben and his wife Jackie live near Oregon, Wisconsin with their two children and help out whenever possible on the Craker family farm near Reedsburg.
Jacob Maurer (speaker)
Agronomist
RDO Equipment Co.
Moorhead, MN 56560
US
Jacob Maurer is an agronomist for RDO Equipment Co., focused on locations in Minnesota, North Dakota, and South Dakota. He educates growers on emerging technology and best practices for implementation, as well as helps them adapt to an ever-changing economic climate by making decisions using sound agronomic and economic theory. In 2018, Maurer had the unique opportunity to lead a collaborative team in charge of a 90-acre research farm in North Dakota’s southern Red River Valley. This agricultural land lab is a three-year project that allows Maurer and the team to experiment and collect data on every aspect of a full-season crop cycle, from tillage strategies to planter speed to non-traditional crop scouting using UAVs. Maurer is a Certified Crop Adviser and also a regular contributor to PrecisionAg.com. He holds bachelor’s and master’s degrees in Agribusiness from Kansas State University.
Jeremy W. Wilson (speaker)
Senior Vice President Digital Agronomic Solutions
EFC Systems
Newton, IL, NA 62448
US

Jeremy was raised on a family farm near Olney, Illinois where he operates an 800 acre grain farm with family. He graduated from Wabash Valley Jr. College with an Associate of Applied Science degree in Agriculture Production and received his Bachelor of Science in Business Management from Eastern Illinois University in May of 1995. He started his working career with a Crop Insurance Company as a loss adjuster in 1995 then went to work for Wabash Valley Service Company as a crop specialist in 1999 and in July 2006 accepted the position as Technology Specialist for Crop IMS, an information management, scouting and technology company based in south central Illinois. In February of 2019 he was named Senior Vice President of Digital Agronomic Solutions for EFC Systems based in Brentwood Tennessee.  

Jason Ward (speaker)
Assistant Professor, Biological and Agricultural Engineering
NC State University
Raleigh, NC
US
Jason and the Advanced Ag Lab at NC State University conducts interdisciplinary research and extension programs focused on agricultural sensing technologies, digital farming methods, and data analytics. The goal is to leverage agricultural data sources, management, and analysis to drive real-world actionable insights across commodities and production systems. Jason has worked in precision ag for industry, government, and academia for over 10 years. Dr. Ward is an Assistant Professor in the Biological and Agricultural Engineering Department at NC State and is a licensed Professional Engineer.
Length (approx): 40 min