Session
Title: PrecisionAg Professional Plenary Session - Sponsored by Proagrica, Raven, and TFI
Date: Wed Jul 24, 2019
Time: 10:40 AM - 12:00 PM
Moderator: Paul Schrimpf
Future of Agriculture - Soon to Become the Coolest Profession on Earth

Over the coming decade, smart clothing with real-time sensors will read everything from the fluctuation of our brainwaves, to micro changes in heartbeats, to gastro-digestive processes, to variations of skin perspiration levels. This constant monitoring of hundreds if not thousands of bodily nuances will translate into consumers making healthier food choices and, more importantly, choices tailored specifically to their individuals needs... or will they. Theoretically more information should help us make smarter decisions, but changing human behavior is never easy, and our dreams of using food to create a healthier society may amount o little more than micro changes than sweeping shifts.  

At the same time, agriculture is quickly becoming one of the world's most automated industries with huge opportunities to feed the coming micro industry revolution. In the middle of this automation-opportunity revolution, agriculture is set to emerge as the coolest profession on planet earth!

Thomas Frey (speaker)
Futurist
DaVinci Institute
Westminster, CO
US
Over the past decade, Futurist Thomas Frey has built an enormous following around the world based on his ability to develop accurate visions of the future and describe the opportunities ahead. Having started seventeen businesses himself and assisting on the development of hundreds more, the understanding he brings to his audiences is a rare blend of reality-based thinking coupled with a clear-headed visualization of the world ahead. Predicting the future has little value without understanding the driving forces behind the trends, subtle nuances that can be leveraged, and implications for both the people directly affected in the industry as well as others farther down the technological food chain.
Length (approx): 60 min