Session
Title: Data Issues
Date: Thu Aug 4, 2016
Time: 9:00 AM - 11:00 AM
Moderator: Matt Wiebers
Ag Data Transparency Evaluator

New technologies are constantly entering the marketplace that promise producers the ability to know more about their fields, crops, and equipment. Farmers generating millions of bits of data every second using these products, but a survey conducted by the American Farm Bureau Federation found an overwhelming number of farmers do not know what happens to their data after they sign up and embrace these new technologies. A consortium of farm organizations and agricultural technology providers met to address the specific concerns of data ownership, control and transparency by developing a tool that can help farmers understand the key provisions in their contracts with providers regarding ownership, usage, and sharing of data generated by technology products.

This tool, called the Ag Data Transparency Evaluator, analyzes contract terms and conditions based on a set of 10 questions, boiling lengthy contracts down to simple yes or no answers. These allow producers to quickly and easily determine the answers to many concerns they have about their farm data. The answers provide hyperlinks to the actual contract terms as well, should farmers desire to dig deeper into any particular question.

Mary Kay Thatcher (speaker)
Senior Director of Congressional Affairs
American Farm Bureau Federation
600 Maryland Ave SW, Suite 1000W
, DC 20024
US
202-406-3661
Mary Kay Thatcher has worked as a lobbyist for the American Farm Bureau Federation for 28 years. She currently serves as Senior Director of Congressional Relations where she lobbies primarily on issues covering farm programs, crop insurance, conservation, credit and Big Data. Mary Kay served in the “first” Bush Administration as a political appointee as the director of congressional and public affairs of the Farm Credit Administration. In that capacity, she was responsible for the policy direction and management of the agencys congressional and public affairs activities. Prior to joining AFBF in 1982, Thatcher served as a legislative assistant for agriculture and trade to Sen. Roger Jepsen of Iowa. She is a graduate of Iowa State University where she earned degrees in animal science and agricultural economics. Thatcher is a fifth generation Iowa farmer. She grew up on a 500-acre Iowa beef, hay and corn farm. She now manages a farm in Iowa producing corn and soybeans, as well as a cow/calf operation.
Length (approx): 20 min
 
Why We Did the ADT Evaluator

The business of farming is changing, and farmer’s data is becoming increasingly important and valuable.  This has led to the rise of technology and services to help farmers manage and benefit from the volumes of data being generated each day.  Conservis, the leading provider in Enterprise Ag Management, has seen that many factors influence the decision which technology providers’ growers partner with.  The past 7 years has demonstrated that those surrounding their use of their data and data privacy are at the forefront.

Hear why Conservis was an early supporter and leader in the Ag Data Transparency Evaluator and the impacts it has had on the organization now and in the future.   Engage in the conversation about the positive impact Conservis sees from the ADTE for the growers, technology providers, and the agriculture industry.

Mark Hubbard (speaker)
Sr. Product Portfolio Manager
Conservis
1624 Harmon Place
Minneapolis, MN 55403
US
Mark Hubbard is the Sr. Product Portfolio Manager of Conservis, the leading provider in Enterprise Ag Management.
Length (approx): 20 min
 
Ag Data Legal Issues for the Ag Retailer

As more opportunities arise for farmers to transfer and share their ag data with retailers and other ag technology providers, the legal issues also increase. This session will explore the legal challenges to ag retailers when collecting, storing, analyzing, and sharing their customer’s ag data.  In addition, the presenter will provide practice pointers for ways to effectively communicate with farmers about sharing and storing ag data. 

Todd Janzen (speaker)
Attorney and Founder
Janzen Agricultural Law LLC
, IN
US
Todd J. Janzen serves as the Administrator for the Ag Data Transparency Evaluator, a national effort to bring transparency to contracts between farmers and technology providers. Todd is also an attorney and founder of Janzen Agricultural Law LLC, a law firm dedicated to serving the needs of farmers, ag technology providers, and agribusinesses. Todd grew up on a grain and livestock farm in Kansas. Todd is former chair of the American Bar Association
Length (approx): 40 min